ME:
My logo
is the shit!
ALSO ME:
Branding:
It’s not just your logo.
Branding is the craft that connects your story (your mission), what you stand for (your vision), and how you sound, look, even feel (your DNA) to your customer. It’s not who you say you are, it’s how your audience perceives you — think in acts, not ads.
Humanizing your brand is no longer just a strategic option; it’s now essential in order to thrive in today’s age of connectivity. It’s the act of synergizing your message with the customer experience to provide a powerful, memorable experience. But understanding how to do this — and, more importantly, how to do it well — is what so many brands fail to do.
That’s why we’re here to help you figure out two key things:
1) What is your brand positioning?
2) What value do you offer that makes your brand different?
How you “show up” in your customers’ life in a consistent way is what sets apart good brands from great brands.
Find that white space in your industry and then allow us to help you craft a compelling story around it through the lens of your customers.
Here at BxH, we live by a 6-step method to
make your Brand Strategy a success:
Brand Programs
Brand Assessment
Uncover opportunities to accelerate brand growth.
A brand intensive to give you clarity on your most pressing brand questions.
30-minute consultative virtual call with a Brand Strategist
Insights of your current brand presence both online and off
A quick analysis of customer, competitor, and industry research
Follow-up brand direction video call
Post-call action packet
A downloadable recording of video-calls
Brand Foundation
Design the story through the lens of your audience.
Brand development for start-ups or brand refinement for existing brands, this program is the jump-start you need to succeed.
Brand development intensive.
Guidelines on brand DNA, positioning, communication architecture
Detailed customer, competitor, and industry research
Explanation of user personas
Creative concept development
Expert-led consultation calls
A sleek, in-depth Brand Playbook with all your brand details
Brand Activation
Drive customer action and engagement.
So you have a killer brand — now what? We’ll develop a strategy specific to your goals, assemble your very own creative team with an expert Brand Strategist, develop the necessary supporting brand assets, and even be accessible for ongoing brand management to ensure you’re set up for success.
Sales & marketing collateral
Investor pitch decks
Case studies
UX designs for interactive and engaging web experiences
3D product renderings
Presentation decks
Video animations
Email designs
Digital marketing strategy (website, SEO, social media, and paid media planning)
