Brand
Development
for Tourism App
Client:
Visit Cities
Industry:
Tech-Tourism
Categories:
B2C, Content Creation
The Objective: Visit Cities, a tourism app curating experiences for millenial travelers in iconic cities across the U.S., needed a modern brand identity with brand extensions for the various markets it was entering.
The Solution: Our goal was to ensure each sub-brand embodies a distinct attribute representative of each city. We created a unique brand architecture that connected each sub-brand to the market through color, iconography, imagery, and human stories.
“If you’re alive, you can’t be bored in San Francisco. If you’re not alive, San Francisco will bring you to life.”
