The Challenge: ClearMINDNow came to us with a revolutionary concept that wasn’t getting the traction it deserved. The organization struggled to speak to its bifurcated audience (B2B and B2C), appealing to the hearts of families in need of drug testing and the heads of organizations that could use it in for their drug monitoring needs.
Internally, the remote drug testing business had an outstanding unique selling proposition, but it desperately needed to be uncovered, modernized, and communicated to the rest of the world.
The Solution: Enter, Clearlee! We developed a new name, tagline, and visual identity for the brand, along with messaging frameworks, internal and external positioning, and a whole new digital marketing presence, leveraging a strategy that was clear, impactful, and memorable.
We worked as Clearlee’s fractional market team with a multi-pronged approach that touched on every aspect of Clearlee’s brand, including: