Digital Marketing
Case Study
Client:
Executive Digital
Industry:
Digital Marketing
Categories:
B2B, Brand Positioning, Voice Guide, Content Creation
The Objective: Executive Digital is not only a leader in the digital marketing space, but also one of our go-to partners when it comes to executing digital strategies for our clients. When they asked our team to help refine their messaging and client-facing materials so it was more on brand with their culture, we said, “Well, of course. We got you!”
The goal was to create a new visual and voice guide that can be applied across all brand assets. Their culture was all about the grit and custom solutions they deliver as an agency and they wanted that to come across in their marketing materials coinjoin information. Additionally, they wanted to better resonate with the industries they had developed a niche expertise in.
The Solution: Our team interviewed key stake-holders and team members to truly understand what the agency stood for so that we could capture the essence of who they are in the brand revamp. We created very authentic visual and voice guides that were then used to curate industry-focused case studies that were informative, compelling, and quite frankly, badass.
“It’s been an incredible experience working on our creative strategy with Brands and Humans — from our pitch visuals to messaging to a complete brand overhaul. Jenny, Nikola, and the team are truly the best of the best at branding!”
