The Situation: When Jennifer Martinez and Gina McLean, the all-star duo behind Miami’s latest skincare and anti-aging practice Skin & Co, came to us to develop their consumer-facing brand, we said, ”Does that come with a side of Botox? Yes, please!”
With the sea of medspas flooding the market in Miami, we knew we needed to develop a brand that conveyed the company’s clinical superiority, but with a fun, approachable personality. Their goal was to establish their business as the go-to neighborhood boutique practice, focusing on giving patients a more youthful, natural appearance in a relaxing environment.
The Solution: We drew inspiration for the development of the brand from Jenny and Gina themselves — two empowered women with a fierce vision to take the stigma out of aging. We focused on a brand exploration that was clean, bold, and modern, with an emphasis on the company’s science-backed approach to beauty. And thus, SkinLocal was born!