Client:
Visit Cities
Industry:
Tech-Tourism
Categories:
B2C, Content Creation
The Objective: Visit Cities, a tourism app curating experiences for millenial travelers in iconic cities across the U.S., needed a modern brand identity with brand extensions for the various markets it was entering.
The Solution: Our goal was to ensure each sub-brand embodies a distinct attribute representative of each city. We created a unique brand architecture that connected each sub-brand to the market through color, iconography, imagery, and human stories.
