For early-stage startups, marketing is crucial for success — whether that’s winning over investors or attracting loyal customers. But most startups are making do with limited time, resources, and budget. That means hiring a CMO or working with a full-service marketing agency simply isn’t feasible. That’s where fractional marketing comes in.
Fractional marketing is a model in which startups partner with a part-time marketing expert (and in many cases, freelance strategists and creatives to execute on objectives), agreeing on a distinct scope of work to meet their needs — and a budget to match. This allows startups to access the expertise they need without the expense or commitment of a more permanent or involved situation.
What is fractional marketing, exactly?
Think of fractional marketing as outsourcing your marketing efforts to an experienced marketer who works with you on a part-time basis. This can include services such as branding, social media, email marketing, content creation, customer acquisition, and more.
Why is fractional marketing a good option for early-stage startups?
Fractional marketing can be particularly useful for early stage startups, as they may not yet have the resources to build out a full in-house marketing team. By working with a fractional marketing expert, startups can get the guidance and support they need to launch and grow their business.
Let’s get more specific…
Startups may not have the budget to hire a full-time marketing team, but that doesn’t mean they should skimp on marketing altogether. Fractional marketing allows businesses to work with an expert marketer without breaking the bank, allowing them to pay only for the services they need, when they need them.
It Offers Flexibility
As a startup grows, its marketing needs will evolve. Fractional marketing allows startups to scale up or down as needed, adding or removing services as their budgets or goals change.
It Grants Access To Marketing Expertise
Fractional marketers are experts in their field. They have worked with a variety of clients and industries and know what works and what doesn’t. They can provide valuable go-to market strategies.
It Gives Founders A New Perspective
No judgment: We know it’s easy for founders to get tunnel vision when it comes to their startup. They’re so close to their business that it can be hard to see it from an outsider’s perspective. Fractional marketers bring an objective viewpoint to the table — one that can provide unbiased feedback on messaging, branding, and overall strategy.