Minimum Viable Brand (MVB)
Think of the MVB as your company’s launchpad to branding and marketing success. A cohesive brand that aligns with your customers’ needs and values will gain you customers, attract investor dollars, and help you stand out in your field. But you can’t build a brand overnight. With our Minimum Viable Brand program, we will fast-track your org to create a cohesive brand in 120 days or less. You will walk away with a variety of assets, including a brand identity kit, buyer personas, a visual suite (including a logo, typefaces, and color palette) and a new website complete with up to 10 designed pages.
DIGITAL ASSETS, CONTENT CREATION AND UX/UI
We live in an increasingly online world, so meet your customers where they’re at. Brands and Humans offers an array of digital services, including website development, investor pitch decks, capabilities presentations, UX/UI for apps and digital products, packaging design, and all the assets you need to promote your offerings.
Lackluster design? Confusing messaging? There are often multiple reasons your brand doesn’t speak your ideal client’s language, but they’re not always easy to spot from the inside. That’s when you can use the sharp, outside opinion of an expert. (Hi, that’s us!) With a rebrand or refresh, we’ll identify the gaps in your current branding, and work with you to implement changes — from a simple website reskin to a total overhaul. Once we’re done polishing it up, you’ll be thrilled to see how your organization can truly shine.
Sales funnels. Landing pages. Google ads. Paid social ads. Basically, we implement industry-tested, high-converting methods — combined with out-of-the-box strategies derived specifically for your business — to get you in front of your audience and grow your customer base. If you (hire us to help you) build it, they will come.
It’s not enough to just have a great product anymore — consumers crave connection. Brands and Humans puts the “human” in your brand with uniquely tailored lead nurturing, email marketing, and overall content marketing strategy that feels fresh and organic. On top of telling your story with authenticity, we implement ongoing touch points that will keep your business top of mind, all the time.
FRACTIONAL MARKETING TEAM
As a startup, you’re probably not ready to hire a CMO — let alone an entire marketing team — right out of the gate. That’s where we come in! In partnering with Brands and Humans, you get a fractional marketing team to help you get the growth results you need to keep investors happy… at a fraction of the cost of full-time staff. (Plus, we’re pretty fun in meetings. Talk about a great culture add!)