How To Find Your Startup’s North Star
Finding your startup’s North Star can be an adventure in itself.
First things first, get clear on your vision: What makes your brand tick? Where do you see your org in 5, 10, 20 years? How do you hope you’ve impacted, disrupted, or completely overhauled your industry? Write out that vision statement and ensure everyone’s on board with the future you’re all working toward.
Then, dream big! Think of a goal that’s so out there, you might even second-guess whether it’s even in the realm of possibility. (Spoiler alert: It is.) This should be a tangible, measurable goal, typically combined with a (realistic) timeline in which it can be achieved.
Mix these two, and bam! You’ve got your North Star shining bright.
An EdTech startup might have the following vision: “To democratize education by providing innovative, accessible, and personalized learning solutions that empower individuals to thrive in a rapidly evolving world.”
Their goal might be: “Expand the user base to serve learners from at least 100 countries, with a target of reaching 50 million users globally within the next 10 years.”
Put ’em together, and you’ve got a stellar North Star: “We’re building a global community committed to lifelong learning and success by offering innovative, accessible, and personalized learning solutions to 50 million+ learners worldwide, across 100 countries, in the next 10 years.”
Why Your Startup Needs A North Star
A North Star isn’t just another cutesy turn of phrase you can display on your business’ website; it’s the heartbeat that keeps your org alive when times get tough. Regardless of the pivots made, setbacks endured, and uncertainties that will inevitably crop up, you’ll be consistently reminded of what you’re working toward, allowing you to adjust your path however necessary to stay on the path toward the future you want to build.