The Challenge: LUMO is a professional development company with a heart-driven mission: to help organizations better support their working parents. But despite offering life-changing programming and training that could revolutionize the way companies do business, LUMO faced challenges in effectively communicating its unique approach and distinct edge against the competition, connecting with its target audience, and embodying its dynamic and vivacious spirit.
LUMO’s founders engaged Brands X Humans to revitalize its brand image, refine service offerings, and develop effective marketing strategies to attract ideal clients.
The Solution: We took a multi-phase approach to elevate LUMO’s presence in the professional development space, redefine their offerings to better communicate its value, and foster sustainable growth through research-informed strategy and a robust tech stack. Our end goal was a modernized brand that appeals to progressive enterprise organization, striking the balance between corporate sophistication and LUMO’s real-world energy. As masters of moving parts, we activated the BxH Collective to strategize and execute on all of the following: