Your brand is a living, breathing, dynamic entity- one that’s worthy of loyalty. But do your customers see it that way?
Every business wants to scale, automate, leave it up to robots and algorithms. That’s smart and all, but as humans, we are made up of emotions and want to be heard, understood, and even made to laugh (hello, #meme generation). That’s not something the robots can accomplish.
What motivates humans to engage and buy is far simpler than you think. At their core, humans crave connection. Your customers don’t want to buy something — they want to buy into something, to engage in a meaningful way, to see themselves as a part of something bigger. Once you establish that connection, you can build trust. And with trust comes loyalty — aka your brand’s strategy for growth and value creation.