Hey! Jenny here.
Since when did “do not reply” emails from companies become the new norm? That’s BS.
Over the past 15 years, I’ve been busy building a career in marketing — ranging from brand development, digital marketing, content creation, social media, experiential activations, influencer programs, even food blogging (never forget: #goodtella). I’ve engaged with so many brands in my time — from B2C to B2B, from Fortune 100 and 500 brands to start-ups across every major industry.
As a consumer, I’ve also engaged with tons of brands, and the ones I always resonated with the most were the brands that tossed the sales-y marketing jargon out the window and treated me like a real human being. I found myself getting excited when I saw these brands’ content come up on my feed and in my inbox. They were adding value to my life in a way that had me constantly coming back for more — so much so, I would become a quasi-ambassador for them and encourage my own circles to engage with (and buy from!) these brands.
But I realized that was few and far between — so many businesses are still operating from an antiquated, institutional era mindset. A way of doing business that feels binary, stale and uninspiring. So, I said goodbye to corporate life and founded Brands and Humans as a way to help more brands humanize their experience.